Our Strategy
Establish a leading community of professionals focused on digital growth and transformation.
Facilitate industry-academia collaboration for joint digital innovation and mutual value co-creation.
Conduct high-quality and high-impact academic research based on real-world problems and data to support top-level management.
Develop learning opportunities that integrate research, education, and industry engagement.
Our Values
Rigorous and independent research: We value fact-based, methodologically sound research conducted with academic integrity and intellectual independence.
Executive-level impact: We strive to translate research into actionable insights and tools that inform top-level decisions and deliver measurable business outcomes.
Collaboration and co-creation: We build a network of companies, leaders, and academics to bridge research, practice, and education through shared learning.
Sustainable digital growth: We promote long-term, sustainable digital innovation grounded in integrity and strengthened by ethics and inclusion.
Mission
Our mission is to foster innovative collaborations between academia and industry, and empower leaders to drive sustainable digital business growth.
Vision
Our vision is to be a substantial catalyst for innovation and sustainable digital business growth, by serving as a central hub for impactful academic research and industry collaboration.