We cannot predict the future – but we can prepare for it through scenarios
Dr. Eeva Vilkkumaa, Associate Professor, Aalto University Digital business growth unfolds in a web of uncertainties: shifting customer behaviour, fast-moving AI, volatile geopolitics and regulation, fragile supply chains, and tightening capital. These uncertainties are interconnected, creating multiple plausible futures. We can’t predict the future– but we can build resilience with scenarios. Executives can fully leverage […]