Dr. Eeva Vilkkumaa, Associate Professor, Academic Research Fellow at Center for Digital Business Growth
Let’s face it – today’s business leaders must navigate in unprecedented levels of turbulence. Rapid technological change, geopolitical instability, and the accelerating impact of climate change are reshaping markets faster than organizations can adapt. Supply chain vulnerabilities, shifting consumer expectations, and economic volatility add further complexity. In this environment, traditional strategies based on predictability no longer suffice. How, then, should strategic decisions be made?
Based on Research
Vilkkumaa, E., Liesiö, J., Salo, A., & Ilmola-Sheppard, L. (2018). Scenario-based portfolio model for building robust and proactive strategies. European Journal of Operational Research, 266(1), 205-220.
Seeve, T., & Vilkkumaa, E. (2022). Identifying and visualizing a diverse set of plausible scenarios for strategic planning.European Journal of Operational Research, 298(2), 596-610.
Vilkkumaa, E., Rikkinen, P., and Liesiö, J. (2025). A framework for selecting action portfolios with incomplete and action-dependent scenario probabilities. Management Science, in press.
Learn more about Eeva Vilkkumaa’s research.